Smooch the Gucc!

Cover of "Guinness: World Records 2009 (G...

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This Italian brand is a top men’s fashion luxury line which claims a wide share of the global market. The trademark striped webbing on their leather goods has been just one of many clever innovations that have come from the inspirational house of Gucci.  Founded in 1921 by Guccio Gucci, the brand has gone through a thousand and one evolutions, from fame to shame, from true design to fighting knock-offs and from family roots to deep rivalry. “In the 1960s and 1970s, Gucci had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly and Jacqueline Onassis. But by the 1980s, Gucci had lost its appeal, becoming a tacky airport brand.” Vanity Fair editor Graydon Carter. However a turnaround of the company was devised in the late 1980s and has since made Gucci one of the world’s most influential fashion houses – it was recently named one of the best classic garment dealers in the world and sported an ample $4.5 billion in earnings in 2009.

Guinness World Records cites Gucci’s “Genius Jeans” as the most expensive jeans in the world. A pair of Gucci jeans that had been distressed, ripped and covered with African beads, when they debuted in October 1998 in Milan, were priced at US $3,134

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